Gimbel Brothers, 1840-1986

Milwaukee County Historical Society

Title: Gimbel Brothers, 1840-1986

Call Number: Mss-0430

Bulk: 42 cubic feet

Abstract:

Records consist of legal documents, employee publications, photographs, newspaper clippings, slides, and videotapes of the national department store chain.  Of special interest is the extensive collection of employee publications.  The collection is divided into 5 series.

Historical Note:

Adam Gimbel established his family in the retail business when he opened a store in Vincennes, Indiana in 1842.  His sons started the Gimbel Brothers firm.  Gimbel Brothers began in Milwaukee in 1887 and later expanded to Philadelphia, Pittsburgh and New York.  Horace Saks sold Saks Fifth Avenue and Saks Thirty-fourth Street stores to Bernard Gimbel in 1923 for Gimbel stock.  Gimbels Southgate was the first suburban Gimbels store in 1954.  Gimbels merged with Schuster’s Department Stores in 1962 and Marshall Field’s bought the firm in 1986.

Scope and Content:

This collection is divided into five series:

Series I: Gimbels Collection. Material relating to the Gimbels Store, including: Historical Data, Correspondence, Clippings and Informational Material, Programs, Individual Store Information, Newsletters, Legal and Property Papers, and Miscellaneous Materials.

Series II: Schuster’s Collection. Material relating to Shuster’s Store including: Historical Data, Billie the Brownie, Newsletters and Clippings, and Legal Papers.

Series III: Gimbels Photos, Slides, Audio/Visual and Negatives. Photographs include images of stores, employees, events, publications. Slides include promotional images, and other miscellaneous images.

Series IV: Schuster’s Photos. Material includes images of stores, employees and events.

Series V: Albums. Materials include albums of Gimbels store construction from start to finish, and Schuster’s Three Stores.

Administrative Note:
The collection was donated by Gimbels in 1986.  It was reprocessed in 2000 by Steve Daily.

Series I: Gimbels Collection Box File
Historical Data
Historical Booklets 1 1
“Life at Gimbels” Reminiscences, etc., of Gimbels Employees 1 2
Historical Letters 1 3
“It All Began With Adam” 1 4
“It All Began With Adam” Vol. 1-5 1 4a
“It All Began With Adam” Vol.6-12 1 4b
General Gimbels Histories 1 5
Gimbels Family Genealogy 1 6
Corporate Expansion 1 7
Old Milwaukee Historical Data 1 8
Gimbels Milwaukee Historical Data 1 9
Store Opening Dates 1 10
Gimbels Centenary, Vincennes 1942 Clippings (2 folders) 1 11
Gimbels in Vincennes-1842-1887 1 12
Gimbels Centennial Information 1 13
Binder:

Clippings, Gimbels Management, Correspondence, etc

1 Loose
Binder:

Tobacco Companies-Loews, British American Tobacco, B&W/BAT History, etc.

1 Loose
B.A.T and Batus Corp. Booklets 1 15
Gimbels Pittsburgh Historical Data correspondence 1 16
Gimbels Pittsburgh Historical Data 1 16a
Gimbels-New York Historical Data-Clippings and Newsletters 1 17
Gimbels-New York-Historical Data-Correspondence 1 18
Gimbels Philadelphia-Historical Data-Clippings, etc. 1 19
Gimbels Catalogue, 1892-93 1 20
Gimbel Brothers Misc. Drawings of store exteriors 1 21
Correspondence Box File
Bernard Gimbel Correspondence 2 1
Ellis A. Gimbel Sr. Correspondence 2 2
Information to Associates, General 2 3
Gimbels Memos 1956-1976 2 4
Visual Managers memos & misc. 1984 2 5
Clippings Box File
Clippings Milwaukee Journal Gimbels Ads 7/20/1923 and 1937 2 6
Clippings 1935-1978 2 7
Clippings 25-50 Year Club-Milwaukee Journal 1952-1975 2 8
Gimbels Clippings 1968-1970’s 2 9
Clippings 1982-1985 2 10
Extracts from Old Gimbels Ads 2 11
Originals of Old Gimbels Ads 2 12
Gimbels Newspaper Clippings and Articles 2 13
Photocopies of Gimbels Articles and Abstracts of Articles 2 14
Catalogues, Advertising, and Promotional Materials 2 15
Bernard Gimbel clippings 2 16
Bernard Gimbel Journal/Sentinel Articles and Clippings 2 17
Bruce Gimbel (Photocopied) Clippings and Articles 2 18
Ellis A. Gimbel Sr. Articles and Clippings 2 19
Oscar Greenwald Clippings 2 20
Charles Zadok Clippings 2 21
Clippings Gimbels Wisconsin Art Collections 1959 2 22
Misc. Old Advertisements, Receipts, Memorabilia 2 23
Gimbels Magazine Clippings 1947-1955 2 24
Women’s Wear Daily Clippings-Fashion Period Dress 2 25
Programs Box File
25 year Club Banquet Programs 1947-1972 2 26
25 year Club Banquet Programs 1973-1985 2 27
25 year Club Banquet-receipts, Menus, and Letters 1950-1985 2 28
25 year Club Banquet-Rosters (Booklets) 2 29
Individual Store Information Box File
Appleton Mall Plans and Articles 2 30
Appleton Promotion Folder and clippings 2 31
Appleton Newspapers About Opening of Fox Cities Gimbels 2 32
Appleton Opening Day-Appleton Publications 2 33
Appleton Gimbels Opening Day-Correspondence 2 34
Appleton Newspapers About Gimbels Fox Cities 2 35
East Town Articles Wisconsin State Journal 2 36
East Towne (Madison) Documents and Promotion Folders 2 37
Hilldale Renovation 1983- Clippings 2 38
Hilldale Renovation 1983-Store Plans and Maps 2 39
Hilldale Reopening 1983-Promotional Folder and Itinerary 2 40
Hilldale Reopening 1983-Clippings-Wisconsin State Journal 2 41
Hilldale Fact Sheets 2 42
Hilldale Articles- Madison Newspapers 2 43
Grand Avenue, Mayfair, Northridge, Southridge, Southgate, and Third Street Store and Saks Box File
Downtown Building and Development-Clippings-Journal/Sentinel 3 1
Downtown Building and Development-Clippings-Other Papers 3 2
The Marketplace At Gimbels-Clippings 3 3
The Marketplace At Gimbels-Correspondence and Pamphlets 3 4
Food Service 3 5
Food Service-Clippings 3 6
Grand Avenue-Miscellaneous 3 7
Grand Avenue Grand Opening Clippings 3 8
Bridal/Valentine event plans & Fall plans 1984 3 9
Journal and Sentinel Specials on Grand Avenue 8/26/1982 & 8/25/1982 3 10
Mayfair Renovation plans 1977 3 11
Mayfair Clippings 1953-1958 3 12
Mayfair-Milwaukee Journal Special Oct., 1958 3 13
Mayfair Clippings 1960-1978, Undated 3 14
Mayfair-Miscellaneous 3 15
Northridge Clippings1969-1972 3 16
Journal Special-Northridge-August 2, 1972 3 17
Northridge Plans and Literature 3 18
Northridge Lakes Maps 3 19
Southgate and Westgate Clippings 3 20
Southgate and Westgate Correspondence 3 21
Southgate Pre-Opening and Construction brochure 3 22
Southgate Clippings 1953-1976 3 23
Southridge Store-Plans and Literature 3 24
Southridge Clippings 1970-1982 3 25
Third Street Store Clippings 1970, 1985 3 26
Third Street Store Closing-Correspondence to Employees 1970 3 27
Christmas display evaluations – all stores 1984 3 28
Mannequin information 3 29
“Sak’s News” and Publications 3 30
Sak’s Clippings 3 31
Saks Historical Data 3 32
.
Capitol Court, Mitchell Street, Window Displays and Ads Box File
.
Capitol Court Opening, etc., Clippings 4 1
Capitol Court Correspondence 4 2
Capitol Court Store Promo Folder, etc 4 3
Information to Gimbels Associates-Capitol Court Closing 1984 4 4
Mitchell Street Store-Clippings 4 5
Mitchell Street Store -Mitchell Center-Clippings and Booklet 4 6
Mitchell Street Store-Correspondence 4 7
Christmas Windows Plans 1956 4 8
Christmas Windows Plans 1958 4 9
Plans for Displays 1960 4 10
Displays 1961, Papers 4 11
Plans for Displays 1963 4 12
Windows 1966 Plans 4 13
Christmas Windows 1968 4 14
Display World Awards 1964-66 4 15
Christmas plans 1983 4 16
Christmas plans 1984 4 16a
Gimbel’s Midwest Executives and Executive Development Box File
Executives, Alan C. Sunshine 4 17
Executives, Lenard C. Hobert 4 18
Executives, Maurice W. Berger 4 19
Executives, Thomas Grimes 4 20
Executives, Midwest Gimbel Clippings 4 21
Executives, Robert J. Suslow 4 22
Executives, Letter from Ben Glassman of Rembrandt Lamp Corp. to Benno Kaimann concerning bet on Milwaukee Braves 1957 4 Framed

Loose

Newsletters: Gimbel “Broadcaster” 1943-1948: “Gimbelite” 1949-1966 Box File
Gimbel Broadcaster 1943 March-December 5 1
Gimbel Broadcaster 1944 Jan.-Dec 5 2
Gimbel Broadcaster 1945 Jan.-Dec 5 3
Gimbel Broadcaster 1946 Jan.-Dec 5 4
Gimbel Broadcaster 1947 Jan.-Dec 5 5
Gimbel Broadcaster 1948 Jan.-Aug.;Gimbelite Sept-Dec 5 6
Gimbelite 1949 Jan.-Dec 5 7
Gimbelite 1950 Jan.-Nov 5 8
Gimbelite 1951 Jan.-Nov 5 9
Gimbelite 1952 Feb.-Dec 5 10
Gimbelite 1953 Feb.-Dec 5 11
Gimbelite 1954 Feb.-Dec 5 12
Gimbelite 1955 Jan.-Dec 5 13
Gimbelite 1956 Feb.-Dec 5 14
Gimbelite 1957 Feb.-Dec 5 15
Gimbelite 1958 Feb.-Dec 5 16
Gimbelite 1959 Feb.-Dec 5 17
Gimbelite 1960 Feb.-Dec 5 18
Let’s See Feb. 1960 5 19
Gimbelite 1961 Mar.-Dec 5 20
Gimbelite 1962 Feb.-Dec 5 21
Gimbelite 1963 Jan.-Aug 5 22
Gimbelite 1963  Oct.-Dec 5 23
Gimbelite 1964 Feb.-June/July 5 24
Gimbelite 1964 Aug.-Dec 5 25
Gimbelite 1965 Feb.-Dec 5 26
Gimbelite 1966 Feb.-June 5 27
Gimbelite 1966 July-Dec. 5 28
“Gimbelite” 1967-1981: “Front and Forward” 1981-1986 Box File
.
Gimbelite 1967 Feb.-July 6 1
Gimbelite 1967 Aug.-Dec 6 2
Gimbelite 1968 Feb.-June 6 3
Gimbelite 1968 Aug.-Dec 6 4
Gimbelite 1969 Feb.-June 6 5
Gimbelite 1969 Aug.-Dec 6 6
Gimbelite 1970 Feb.-Aug 6 7
Gimbelite 1970 Sept.-Dec 6 8
Gimbelite 1971 Feb.-Sept 6 9
Gimbelite 1971 Oct.-Dec 6 10
Gimbelite 1972 Feb.-June 6 11
Gimbelite 1972 Aug/Sept-Dec 6 12
Gimbelite 1973 Feb.-June 6 13
Gimbelite 1973 Aug.-Dec 6 14
Gimbelite 1974 Feb.-June 6 15
Gimbelite 1974 Aug.-Oct 6 16
Gimbelite 1974/75  Dec.-July 6 17
Gimbelite 1976 vol.1-2 6 18
Gimbelite 1977 Autumn 6 19
Gimbelite 1978 Winter 6 20
Gimbelite 1979 vol.1-vol 3 6 21
Gimbelite 1980 vol.1 6 22
Gimbelite 1981 vol.1 6 23
Front and Forward 1981 vol.#1-#7 6 24
Front and Forward 1982 vol.1-vol.5 6 25
Front and Forward 1982 vol. 6-vol.9 6 26
Front and Forward 1983 vol.1-vol.7 6 27
Front and Forward 1984 vol. 1-vol.6 6 28
Front and Forward 1984-1985 6 29
Front and Forward 1985 vol. 1-vol.4 6 30
Front and Forward 1986 vol.1-vol.5/6 6 31
.
“Gimbeletter”, “Take Five”, and Misc. Clippings Box File
.
Gimbeletter 1959 7 1
Gimbeletter 1960 7 2
Gimbeletter 1961 7 3
Gimbeletter 1962 7 4
Gimbeletter 1963 7 5
Gimbeletter 1964 7 6
Gimbeletter 1965 7 7
Gimbeletter 1966 7 8
Gimbeletter 1967 7 9
Gimbeletter 1968 7 10
Gimbeletter 1969 7 11
Gimbeletter 1970 7 12
Gimbeletter 1971 7 13
Gimbeletter 1972 7 14
Gimbeletter 1973 7 15
Gimbeletter 1974 7 16
Gimbeletter 1975 7 17
Gimbeletter 1976 7 18
Gimbeletter 1977 7 19
Gimbeletter 1978 7 20
Gimbeletter 1979 7 21
Gimbeletter 1980 7 22
Gimbeletter 1981 7 23
Take Five 1981 7 24
Take Five 1982 7 25
Take Five 1983 7 26
Take Five 1984 7 27
Take Five 1985 7 28
Take Five 1985 7 29
Take Five 1986 7 30
.
Legal and Property Papers Box File
.
Henry Wehr Affair, Henry Wehr Biographical File 8 1
Henry Wehr Affair, Jacob Gimbel Correspondence, Wehr Affair 1 of 2, 1911-1917 8 2
Henry Wehr Affair, Jacob Gimbel Correspondence, Wehr Affair 2 of 2, 1911-1917 8 3
Henry Wehr Affair, Papers-Property of Oscar Greenwald 8 4
Henry Wehr Affair, Lease-Henry Wehr to The Wehr Building Company, Inc. May 1, 1915 to April 30, 2014 8 5
Henry Wehr Affair, Correspondence, Addition on the River Ordinance 1916 8 6
Henry Wehr Affair, Case in Appeal:  Addition on the River Injunction Papers 1907-1908 8 7
Henry Wehr Affair, Advertisements To Rent No.1 Grand Avenue 8 8
Henry Wehr Affair, Blueprints 8 9
Henry Wehr Affair, Wehr vs. Gimbels; Gimbels vs. Wehr 8 10
Henry Wehr Affair, Correspondence 1917, Concerning Building on the River 8 11
Henry Wehr Affair, Legal Documents 8 12
Henry Wehr Affair, Legal Documents 8 12a
Henry Wehr Affair, Kearny-Glicksman Correspondence 1914-1916 8 13
Henry Wehr Affair, Wehr Matters, Property Papers 1900-1901 8 14
Henry Wehr Affair, Correspondence 1917-1919 8 15
Henry Wehr Affair, Legal Documents 1917-1919 8 16
Henry Wehr Affair, Henry Wehr 99 year lease 1919 8 17
Henry Wehr Affair, Henry Wehr Arbitration I 8 18
Henry Wehr Affair, Henry Wehr Arbitration II 8 19
Henry Wehr Affair, Henry Wehr Arbitration III 8 20
Henry Wehr Affair, Henry Wehr Arbitration IV 8 21
Henry Wehr Affair, Henry Wehr Arbitration V 8 22
Henry Wehr Affair, Wehr vs. Gimbel testimony pgs.258-561 8 23
Henry Wehr Affair, Wehr vs. Gimbel testimony pgs 562-871 8 24
Henry Wehr Affair, Wehr vs. Gimbel testimony pgs 872-1035 8 25
Henry Wehr Affair, Index of Henry Wehr Papers, Misc., Clippings 8 26
Henry Wehr, miscellaneous 8 27
Ledgers and Journals 1887-1922 Box
Blank Contract Sheets 1922 9
Contracts Oscar Greenwald 1924-1930 9
Contracts Oscar Greenwald-Blank 9
Louis Gimbel-Employee Contracts 1904-1908 9
Nathan Hamburger-Employee Contracts 1904-1907 9
Record of Important Papers-Gimbel Brothers, Milwaukee Wisconsin, 1919 9
Journal-1887-1894 9
Journal-1922 Accounts Receivable 9
Journal-Blank 9
Ledger-Blank Credit/Debit Slips 9
Ledger-1889-1918 Loss/Gain 9
Ledger-1919 9
Ledger-Petty Cash 1887 9
Legal and Property Papers 1870s-1910s (Box 1 of 6) Box File
.
Legal Documents 1870-1900 10 1
Partnership Papers, Gimbels Brothers 1889 10 2
Canceled Checks 1890-1920 10 3
$10 Bill 1891* 10 4
99 Year Lease, Tesch Et Al, Copies 1891 10 5
Lease, Tesch Et Al, Copy 1892 10 6
Adler Case 1893 10 7
Fire Insurance 1895-1898 10 8
Labor Disputes, Legal; Thievery 1896-1926 10 9
99 Year Lease Tesch Et Al. 1893-1902 10 10
Lease, Julius Andre and Sons 1898; Affidavits of Herman  Andre, Nathan Hamburger 1898 10 11
Original Building, Burham Letters 1900-1901 10 12
Legal Documents 1900-1910 10 13
Deutscher Club Stock Co. Agreement 1901-1906 10 14
Clippings, General 1901-1937 10 15
Letters of Transmittal, Gimbels Bros. 1903 10 16
Winkler Letters 1903 10 17
Annual Reports by Foreign Corporations 1903-1923 10 18
Plankinton Legal Papers 1903-1923 10 19
Charters, Gimbel Bros., Wisconsin and Pennsylvania 1904-1911 10 20
Jacob Gimbel Papers 1904-1920 10 21
Power of Attorney, Louis and Julia Gimbel 1905 10 22
Northwestern Mutual Life Insurance Co. Papers 1905-1914 10 23
Legal Documents 1910-1920 10 24
Legal Documents 1910-1920 10 25
.
Gimbel’s Legal and Property Papers (Box 2 of 6) Box File
.
Bridging Boston Store Alley 11 1
Wisconsin Trust Co., Loan Papers  1912 11 2
Stocks, Assorted-Oscar Greenwald 1913-1933 11 3
Gimbels Insurance 1914 11 4
Boston Store vs. Gimbels affair 1914-1918 11 5
Atlantic Mercantile Co. Inc., Certificate of Incorporation and By-laws ca. 1915 11 6
Uihlein Loan Papers 1915 11 7
Glicksman, Gold, Corrigan, Law Firm Correspondence to Gimbel Bros. 1915-1926 11 8
Plankinton Lease, Plankinton Option 1915-1928 11 9
Knoerschild Property Papers 1915-1930 11 10
Riverwalk File 1916-1937 11 11
Riverwalk involvement 1984 11 11a
Loan Papers 1918 11 12
Income Tax, Milwaukee Store 1918-1935 11 13
Bonds-Gold 1919 11 14
Elks Club Bonds 1919 11 15
Jacob Gimbel Correspondence 1919-1921 11 16
Kresge Affair Papers 1919-1921 11 17
Elevator Contracts 1919-1924 11 18
Third (3rd) Street Property Papers 1920-1928 11 19
Legal Documents 1920-1930 11 20
First Wisconsin Trust Co. Mortgage 1920-1933 11 21
.
Gimbel’s Legal and Property Papers 1921 (Box 3 of 6) Box File
.
Browne Windows File 1921 12 1
Tax Returns 1921 12 2
Briggs and Stratton Stock 1921-1924 12 3
Gimbel, Richard Letters 1921-1926 12 4
Mortgage Trust $1,200,000 1922 12 5
Blank Contract Sheets 1922 12 6
Tax Returns Cohen Bros 1922 12 7
Construction, New Building 1922-1923 12 8
Pile Driving Contract 1922-24 12 9
Appraisals 1922-1925 12 10
War Dept. Pictures and Building Permits 1922-1930 12 11
First (1st) Wisconsin Trust Co., First Mortgage 1923 12 12
Kalman Floor 1923 12 13
Maneville Warehouse Papers (Asbestos) 1923 12 14
Mason Work and Contracts 1923 12 15
Mortgage, $1,315,000 1923 12 16
New Building, Contract, Original 1923 12 17
Sheet Metal Contracts 1923 12 18
Taussing and Swanson 1923-1935 12 19
Bonds, Gold 1924 12 20
Fire Insurance 1924-1926 12 21
Construction Correspondence, Kresge, Broido, Carl Mayer 1924, 1936-1937 12 22
Abel and Bach Property Papers 1924-1938 12 23
.
Gimbel’s Legal and Property Papers 1921 (Box 4 of 6) Box File
.
Basement (New) 1925 13 1
Gimbel Bros. Inc. and Subsidiary Companies Report on Accounts, March 1925 13 2
Schulz Plan 1925 13 3
Stock Promissory Certificates $1,000/5,000/10,000 1925 13 4
Wheeler Plans 1925 13 5
Auer Inc. Correspondence-Pertaining To Sale Of Lots 1&4 Block 84 Milwaukee 1925-1926 13 6
Sage Fixtures 1925-1928 13 7
“Shopping News” Correspondence 1925-1929 13 8
Oeflein vs. Gimbel Bros. Lawsuit 1926-1927 13 9
Goodrich Dock, Correspondence 1926-1937 13 10
Dever Bros. Paper Co. Lease 1927 13 11
Espenhain’s Store 1927 13 12
Milwaukee Theater and Office Building Project 1927 13 13
Parking Garage Plans,etc. 1927 13 14
S.S. Kresge Co.; Extension of Lease 1927 13 15
Tennants,Third Street 1927-1929 13 16
Kresge, Correspondence 1927-1933 13 17
Hairdressing Dept. 1927-1933 13 18
I.O.U.’s 1928 13 19
Carl Geilfus correspondence 1928-1935 13 20
Tolman Property 560 Mtg. 1936 Woolworth, 356 Mtg. 1928 13 21
Margaret Murphy Case 1929 13 22
“Safeguarding Vital Records of Business” Booklet 13 23
Endorsements, Rate Changes in Insurance 1929 13 24
Bernard Gimbel Correspondence 1929-1932 13 25
Legal Documents, Miscellaneous 1930-1940 13 26
Plans, Blueprints 1930’s 13 27
Report to the Secretary of State 1929-1930 13 28
Stock Certificates 1931 13 29
Parking Area for Gimbels 1931-1932 13 30
Liquor Affairs, Permits 1931-1933 13 31
Seligman and Latz, Johns Letter Service 1931-1934 13 32
Elks Club, Milwaukee, Papers From 1931-1937 13 33
Bernard Gimbel, Correspondence 1932 13 34
Mollie Silver and Cecil M. Bader Lease 1932 13 35
Philobosian lease of rug dept. 13 36
Record of Marketable Securities, Notes Receivable 1932-1933 13 37
Mortgage, Satisfaction of $356,000 1932-1936 13 38
.
Gimbel’s Legal and Property Papers 1921 (Box 5 of 6) Box File
.
Bernard Gimbel Correspondence 1933 14 1
Bernard Gimbel Correspondence 1933 14 1a
Milwaukee Electric Railway and Light Co., Wisconsin, Michigan Power Correspondence 1933 14 2
Mortgage, John Maneville $310,000 1933 14 3
Butterick Co. Agreement with  Emporium World Co. Papers 1933-1934 14 4
Warehouse, 10th and Clybourn; Letters 1933-1937 14 5
Unemployment Insurance 1934 14 6
Labor 1935 Misc 14 7
Labor 1935 April 14 8
Labor 1935 May 14 9
Labor 1935 June 14 10
Labor 1935 July 14 11
Labor 1935 August 14 12
Labor 1935 September 14 13
Labor 1935 October 14 14
Labor 1935 November 14 15
Labor 1935 December 14 16
Lease, Northwestern Mutual Life Insurance Co. $2,000,000 1935 14 17
Miscellaneous Papers 14 18
Abel and Bach Lease; Correspondence 1936 14 19
Board Meeting Minutes 1936 14 20
Gimbel Realty Co. 1936 14 21
Mortgage, Additional $600,000 1936 14 22
Northwestern Mutual Life Insurance Co. Loan $2,000,000.00 1936 14 23
Northwestern Mutual Life Insurance Co. Papers 1936 14 24
Woolworth Affairs 1936 14 25
Treasury Papers, Correspondence, Miscellaneous 1936-1937 14 26
Western Book and Stationary Co., Correspondence 1936-1937 14 27
Architecture, Esser, Herman J. 1937 14 28
First Wisconsin National Bank Loan $1,100,000 Oct.27, 1939 14 29
Mortgage, New Rate Gimbels realty Co. and Northwestern Mutual Life Insurance Company 1940 14 30
.
Gimbel’s Legal and Property Papers 1921 (Box 6 of 6) Box File
.
Abstract and Examination of Title 1835-1899 15 1
Examination of Title 1835-1900 15 2
Abstract of Title 1876 15 3
Easement 1/8/1892 15 4
Examination of Title December 23, 1895 15 5
Abstract of Title 6/1/1897 15 6
Examination of Title 1900 15 7
Examination of Title 1904-1905 15 8
Abstract of Deed 1910 15 9
Abstract of Title 1916 15 10
Examination of Title 1919 15 11
Examination of Title October 4, 1922 15 12
Examination of Title 1923 15 13
Abstract of Title 7/21/1925 15 14
Partial Abstract of Title July, 25,1925 15 15
Abstract of Title November 26, 1935 15 16
Examination of Title November 26, 1935 15 17
Abstract of Title June 22, 1936 15 18
Examination of Title July 3, 1936 15 19
Examination of Title August 4,1936 15 20
Examination of Deed March 2, 1915 15 21
Examination of Title February 3, 1936 15 22
Abstracts of Title 1835-1915 15 23
.
Miscellaneous Box File
.
Milwaukee Property 16 1
$2,000,000 Lease 1936 16 2
Gimbels Gift Certificates $100 16 3
Miscellaneous Clippings 16 4
Plans for Alterations of Store Front, Gimbel Bros. 1923 16 5
Construction records 1940-1947 16 6
Memorabilia from J. Kaplan 8/83 16 7
Christmas Catalogs 16 8
1908 Halloween Party in Tea Room 16 9
-“You and Gimbels”; Gimbels Credit Coupon Books 16 10
Copy of Treasury Dept. check for refund 1923 16 11
-“Gimbels-Schuster’s Welcomes You to Milwaukee” Booklet, 1962 16 12
Milwaukee downtown store-Men’s Boutique 1968, sales report 16 13
.
Series II: Schuster’s Collection Box File
.
Historical Data
Historical Data 1914 17 1
Correspondence, Historical Data 1984 17 2
Chronology of Schuster’s History; Miscellaneous Information 1884-1937 17 3
Historical Paper and Photo Index, Miscellaneous 1951-1953 17 4
Ralph T. Friedmann Obit. & Max E. Friedmann Obit. 17 5
Schuster’s Historical Data Collected in 1950 17 6
Clippings and articles from Historical Files 1935-1969 17 7
Clippings, Schuster’s History 1922-1970 17 8
Consolidation of Gimbels & Schusters discounts & returns 1962 17 9
Newspaper ads – Schuster’s 17 10
“Schuster’s Weekly” Publication 1934 17 11
Schuster’s Golden Anniversary time chest article 1984 17 12
Clippings, Merger Schuster’s and Gimbels 1961-1962, 1964 17 13
“Then”(75th) National and International 1960 17 14
“Then” (75th) Milwaukee 1954 17 15
Hilldale and Wildwood Stores 1958-1959 17 16
Schuster’s Welcomes You to MilwaukeeBooklet 17 17
Schuster’s Clippings (General) Stores 17 18
Schuster’s South Side Store 17 19
“Keeping In Touch” Issue Preparation For Anniversary June 1959 17 20
“Keeping In Touch” History 17 21
Packard Plaza Historical Data 17 22
Mitchell Street Store Historical File 17 23
Grand Opening Remodeled Mitchell Street Store 17 24
Mitchell Street Store Mitchell Street Farewell Dinner Agenda 17 25
Schuster’s Golden Anniversary 1934 17 26
Capitol Court Store information 17 27
Sale of Mitchell St. and Capitol Court 1984 17 28
Miscellaneous Schuster’s material 17 29
.
Billie the Brownie Information Box File
.
Schuster’s Christmas Parade/Santa School Visits-Photos 18 1
Billie The Brownie-Photos of Figures-Public Use 18 2
Billie The Brownie-Keeping In Touch-Public Use 18 3
Billie The Brownie Exhibit 1996 18 4
Billie The Brownie-Printed Information-Public Use 18 5
Billie The Brownie-Newspaper Clippings, Christmas, Parade-Public Use 18 6
Billie The Brownie-Coloring Book Gimbels & 50th anniv. button 18 7
Billie The Brownie-Graphics/Figure, Parade, Christmas-Public Use 18 8
Billie The Brownie Exhibit, 1986.  Posters/Handout Promos-Public Use 18 9
Billie The Brownie-Exhibit Visitors Register 1986-1987 18 10
Billie The Brownie History Project (Restricted) 18 11
Billie The Brownie-Exhibit 1986 Research Notes 18 12
Billie The Brownie-Exhibit 1986 Text and Plans 18 13
Billie The Brownie Clippings, 1970- 18 14
M.C.H.S. Exhibit Ads, 1980- 18 15
Billie the Brownie by Ralph Luedtke 18 16
Billie the Brownie – Scripts of Radio Programs, 1935 18 16a
Christmas parade photos 18 17
Christmas Float Photos-construct. 18 18
Billie photos-Misc. 18 19
Billie The Brownie-information from public source-ongoing 18 20
.
Newsletters and Clippings Box File
.
“Keeping In Touch” Historical Files, 1910 19 1
“Keeping In Touch” Historical Files, 1912-1913 19 2
“Keeping In Touch” Historical Files, 1914-1915 19 3
“Keeping In Touch” Historical Files, 1916-1917 19 4
“Keeping In Touch” Historical Files, 1918-1919 19 5
“Keeping In Touch” Historical Files, 1920 19 6
“Keeping In Touch” Historical Files, 1922 19 7
“Keeping In Touch” Historical Files, 1923-Schuster’s Players 19 8
“Keeping In Touch” Historical Files, 1924 19 9
“Keeping In Touch” Historical Files, 1925 19 10
“Keeping In Touch” Historical Files, 1926 19 11
“Keeping In Touch” Historical Files, 1928 19 12
“Keeping In Touch” Historical Files, 1929 19 13
“Keeping In Touch” Historical Files, 1930 19 14
“Keeping In Touch” Historical Files, 1931 19 15
“Keeping In Touch” Historical Files, 1932 19 16
“Keeping In Touch” Historical Files, 1933 19 17
“Keeping In Touch” Historical Files, 1934 19 18
“Keeping In Touch” Historical Files, 1935 19 19
“Keeping In Touch” Historical Files, 1936 19 20
“Keeping In Touch” Historical Files, 1937 19 21
“Keeping In Touch” Historical Files, 1938 19 22
“Keeping In Touch” Historical Files, 1939 19 23
“Keeping In Touch” Historical Files, 1941 19 24
“Keeping In Touch” Historical Files, 1942 19 25
“Keeping In Touch” Historical Files, 1943 “Health For Victory” 19 26
“Keeping In Touch” Historical Files, 1943 19 27
“Keeping In Touch” Historical Files, 1945 19 28
“Keeping In Touch” Historical Files, 1948 19 29
“Keeping In Touch” Historical Files, 1950-55, 1959, 1960-61 19 30
Hist. File-“Keeping In Touch” Clippings 1955 19 31
Schuster’s Players / Schuster Band Programs 1914-1936 19 32
Schuster’s Athletic Association Programs 1924-1944 19 33
Milwaukee Journal and Sentinel Clippings 1921-1953 19 34
Women’s Wear Daily Clippings 1926-1948 19 35
Retailing Clippings 1929-1935 19 36
Unidentified Clippings 1921-1953 19 37
Miscellaneous Clippings 1928-1951 19 38
Historical Data 1900-1949 19 39
.
Schuster’s Information Box File
.
Schuster Memorabilia 20 1
Schuster’s Recreational Activities, Papers, Articles, Clippings 20 2
Clippings: 1934-48, General 20 3
Schuster’s Athletic Association Annual Awards Dinner Programs 20 4
Schuster’s Quarter Century Club 1941-1951 20 5
Clean-Up and Display Campaign March 17th to March 27, 1930 20 6
Schuster’s Quarter Century Club Members 1960 20 Binder
Quarter Century Club 1958 20 Binder
Schuster Holiday Catalogue-1900 20 7
Schuster’s Clippings and Uniform Agreement 1930’s 20 8
Counterfeit Money 1930’s 20 9
Schuster’s Clippings 1956 20 10
S.A.A Board-Sunshine Club Record 20 11
Schuster Stamp Books 20 12
Schuster’s 1960 Annual Report 20 13
.
Bound Publications Box
.
“Keeping In Touch” Bound Volumes 1912-1925 21 Loose
“Keeping In Touch” Bound Volumes 1925-1943 22 Loose
“Our Golden Years” Special Volume Commemorating 50th Anniversary of Schuster’s (2 books) 22 Loose
“Keeping In Touch” Bound Volumes 1944/1945-1961 23 Loose
.
Gimbel Items Box CV Sh.315
.
Wooden Time Clock (transferred to Museum Div)
Oversized Photos of Gimbel Store & Family, 1887-1970s 24 Loose
Very large copies of old Gimbel ads ca. 1902 24 Loose
Brick from Gimbels Store – original building on block 24 Loose
.
Gimbel Items Box CV Sh.322
.
Rolled Papers 25 Loose
Gimbel Charge Card Poster 25 Loose
1942 Centennial Papers (2 rolls) 25 Loose
Milwaukee Journal Feb. 28, 1922 25 Loose
Milwaukee Sentinel Mar. 5, 1922 25 Loose
Catalogue “1001 Decorative Ideas You Can Use for Your Home”

Ca. 1950s

25 Loose
Legal Papers Box
Gimbels Supreme Court Cases And Briefs, Bound Schuster’s Supreme Court Cases And Briefs, Bound Other Books, BATUS Reports 26
State Of Wisconsin In Supreme Court  August Term 1915 Gimbel Brothers Inc. vs. Milwaukee Boston Store, The Herzfeld-Phillipson Co. And The City Of Milwaukee 26
CASE IN APPEAL; Brief For Respondents Milwaukee Boston Store And Hertzfeldt-Phillipson Co.; Appelant’s Brief;  Brief Of The City Of Milwaukee 26
State Of Wisconsin Supreme Court August Term 1916 No. 78 Jacob Gimbel, Isaac Gimbel, Charles Gimbel, Daniel Gimbel, Ellis Gimbel, Louis S. Gimbel, Benjamin Gimbel And Nathan Hamburger vs. Henry Wehr 26
Henry Wehr vs. Jacob Gimbel,…,Nathan Hamburger (Plaintiffs Above) Wehr Business Company Interpleated Defendant 26
CASE ( 1 Book)

Ibid.

BRIEF For Henry Wehr And The Wehr Building Co., Appellants

26
Ibid.

BRIEF  In Behalf Of Gimbel Brothers Inc. And Jacob Gimbel And  Others

26
State Of Wisconsin Supreme Court August Term 1916 No. 78 Jacob Gimbel Et Al. vs. Henry Wehr

Henry Wehr vs. Jacob Gimbel Et Al. Wehr Building Co. Interpleaded Defendant

26
REPLY BRIEF For Henry Wehr And Wehr Building Co. 26
State Of Wisconsin Supreme Court August Term 1940 Nos. 21-22

Ed. Schuster and Co., Inc., Hertzfeld-Phillipson Co. vs.

Herbert J. Steffes, District Attorney Of Milwaukee County

26
BRIEF OF Wisconsin Retail Jewelers Association And Gimbel Brothers Inc., Intervening Defendants And Appellants 26
Ibid.

BRIEF Of Respondents

26
Ibid.

Reply Brief Wisconsin Retail Jewelers Assocation Inc.,…, Defendants And Appellants

26
Ibid.

REPLY BRIEF In Opposition To Rehearing

26
State Of Wisconsin In Supreme Court August Term 1940 Nos. 21-22

Ed. Schuster And Co. Inc., Hertzfeldt-Phillipson Co. v. Herbert J.   Steffes, District Attorney of Milwaukee County

Hertzfeldt-Phillipson Co. vs. Herbert J. Steffes, District

Attorney For Milwaukee County

26
BRIEF Of Intervening Defendants, Walter Raash, Paul C. Janke And    Wisconsin Pharmaceutical Association 26
Ibid.

BRIEF Of Defendant- Appellant Herbert J. Steffes

26
Ibid.

CASE

26
BATUS Reports, 1970 Annual Report Gimbel Brothers Inc. 26
BATUS Reports, 1971 Annual Report Gimbel Brothers Inc. 26
BATUS Reports, 1972 Annual Report Gimbel Brothers Inc. 26
1980 BATUS Inc. Annual Report 26
1981 BATUS Inc. Annual Report 26
1982 BATUS Inc. Annual Report 26
1982 B.A.T. Industries Report And Accounts 26
1983 BATUS Inc. Annual Report 26
1983 B.A.T. Industries Annual Report And Account 26
1984 BATUS Inc. Annual Report ( 2 Copies) 26
1984 B.A.T. Industries Annual Report And Accounts 26
B.A.T. Industries “Facts And Figures About This Group” 26
The World Of BATUS Industries 26
Brown And Williamson Industries Incorporated The BWI Group 26
History Series 1978-1980 26
Series III: Gimbels Photographs
.
Gimbels Exteriors Box File
Renovations for various stores exterior/interior (negatives only) 27 1
Exteriors/All Stores (photocopies only) 1958-83 27 2
Gimbels in Milwaukee/early years 1887 to 1900s 27 3
Gimbel-owned property 27 4
Gimbels in Vincennes, Indiana 1842-1887 27 5
Gimbels Wisconsin Ave. (Downtown) store 27 6
Downtown Store 1985 (color) 27 7
Downtown Store pedestrian bridge July 1975 27 8
Downtown Store – misc. 27 9
Mitchell St. Store 27 10
Capitol Court Store 27 11
Capitol Court Auto Center 27 12
East Towne construction 27 13
East Towne 27 14
Appleton/Fox Cities Store 27 15
Pennsylvania stores exteriors 27 16
New York Stores exteriors 27 17
Saks & Co. Stores exteriors 27 18
Hilldale Store exteriors 27 19
Third St. Store enclosure construction 1984 27 20
Commerce St. warehouse 27 21
Southridge Store 27 22
Southridge Store construction 27 23
Mayfair Store 27 24
Northridge Store construction 27 25
Northridge Store 27 26
Southgate Store 27 27
Packard Plaza Store 27 28
Red Cross Shoe Store exterior 27 29
Construction alley Tolman-Stone Suit 1914-15 27 30
.
Gimbels Interiors Box File
Gimbels interiors 1880s – 1930s 27 31
Gimbels interiors 1930s – 1950s 27 32
Gimbels interiors and windows – misc. 27 33
Christmas windows and interiors 1973 27 34
Christmas windows and interiors 1972 27 35
Christmas interiors 1971 27 36
Christmas windows and interiors 1969 27 37
Christmas windows and interiors 1968 27 38
Christmas windows and interiors 1967 27 39
Christmas windows and interiors 1966 27 40
Christmas windows 1964 27 41
Christmas windows and interiors 1958 27 42
Christmas windows 1957 27 43
Christmas windows and interiors 1956 27 44
Christmas interiors 1954 27 45
Christmas displays – misc 27 46
Window displays – winter 1950s-60s 27 47
Windows and interiors Fall & Winter 1970 27 48
Windows and interiors 1963 27 49
Windows and interiors 1962 27 50
Windows and interiors 1961 28 51
Windows and interiors 1960 28 52
Windows 1959 28 53
Windows and interiors 1957 28 54
Windows and interiors 1953 28 55
Windows and interiors 1952 28 56
Sportsman Show 1954 28 57
Men’s clothing displays 28 58
Mitchell St. store – basement area 28 59
Capitol Court Store interior 28 60
Capitol Court Auto Center interiors 28 61
Red Cross Shoe Store interiors 28 62
Food Service 1900-1967 28 63
Candy Kitchen (mostly negatives) 28 64
Downtown Store Grand Renaissance 1981 28 65
Downtown Store Marketplace 1981 28 66
Downtown Store Christmas 1980 & Dickens display 28 67
Downtown Store Christmas displays 1979 28 68
Downtown Store Christmas 1978 28 69
Downtown Store Christmas displays 1977 28 70
Downtown Store elevator installation 1971 28 71
Downtown Store – misc 28 72
Third St. Store closing 1970 28 73
Third St. Store – misc. 1978 28 74
Third St. building – misc 28 75
Southridge Store construction & pre-opening 28 76
Southridge Store opening 1970 28 77
Southridge Store Preview Day 28 78
Southridge Store Departments 1970 28 79
Northridge Store Grand Opening 28 80
Northridge Store Pre-Opening 1972 28 81
Northridge Store Departments 28 82
Northridge Store remodeling 1978 28 83
Southgate Store 1954, 1974 events 28 84
Southgate Store renovation 1985 28 85
East Towne opening Dec 1971 28 86
East Towne construction interiors 28 87
Appleton/Fox Cities Store interiors Pre-opening 28 88
Appleton/Fox Cities Store Opening Day 1971 28 89
Pennsylvania Stores interiors 29 90
New York Stores interiors 29 91
Saks & Co. Stores interiors 29 92
Hilldale Store basement opening interiors 29 93
Hilldale Store opening Fall 1962 interiors 29 94
Mitchell St. Store interiors 29 95
Wisconsin Ave. (Downtown) store interiors 29 96
Gimbels store interiors – misc 29 97
.
Gimbels Employees – Features and Contests Box File
Employee Benefits – Retirement Oct 1974/Jan 1975 29 98
Employee Benefits – Beyond the Fringe June 1974 29 99
Employee Benefits – Tuition Refund Dustin Davis Aug 1971 29 100
Employee Contests – Charge of the Friendly Frog 1981 29 101
Employee Contests – Charge Account Contest 1980 (Bunny Brigade & Sleeping Giant) 29 102
Employee Contests – Photo Contest 1980 29 103
Employee Contests – 3rd St. Spring Fling Production Contest 29 104
Employee Contests – Spruce Up March 1968 29 105
Employee Contests – Space Sagas March 1968 29 106
Employee Contests – Summerfest Tickets drawing 29 107
Employee Contests – Spring Fling Contest 1979-80 (Southridge, Mayfair) 29 108
Employee Contests – Merchant of the Month 29 109
Employee Contests – VIP Sales Contest June 1969 29 110
Employee Contests – VIP Sales Contest May 1968 (Southgate, Downtown) 29 111
Employee Contests – Anniversary Sale Rally Contest Winners 1971-72 29 112
Employee Contests – Spokeswomen Behind the Gimbels Wheels Secretary feature April 1973 29 113
Employee Contests – “When Gimbelites are Gimbels Guests” June 1972 29 114
Employee Contests – Coffee Meetings 29 115
Employee Contests – Diet Workshops 1978-79 29 116
Employee Contests – Reporter Meetings 29 117
.
Gimbels Employees – Sports Box File
.
Golf Gala Aug 1969 (negatives only) 29 118
Golf Tournament Aug 1970 29 119
Golf Tournament Aug 1973 “Biggest Ever” 29 120
Golf Tournament Aug 1974 29 121
Golf Tournament Aug 1975 29 122
Golf Tournament 1977 29 123
Golf Tournament GGO 1978 29 124
Golf Tournament 1979 29 125
GGO Sports activities 1980 29 126
“Of Stuffs, Spikes and Sweat” Sports feature Spring 1977 29 127
Frigid Five 29 128
Gimbels Ski Club 1978 29 129
Baseball “A Tale of Two Cities Winter 1976 29 130
Basketball/Softball Men & Women 1981 29 131
Basketball 1978 29 132
Basketball League Feb 1972 29 133
Softball Men & Women 1980 29 134
Softball Men 1978 29 135
Softball Women 1978 29 136
Softball Men & Women Summer 1971 29 137
Softball teams 1970 29 138
Softball Men 1968 29 139
.
Gimbels Employees – Parties Box File
.
Harvest Party Fall 1967 29 140
Harvest Party Fall 1968 29 141
Harvest Party Fall 1969 29 142
Harvest Party Fall 1970 29 143
Harvest Party Fall 1971 29 144
Harvest Party Fall 1972 29 145
Harvest Party Fall 1973 29 146
Harvest Party – Branch stores Fall 1973 29 147
Harvest Party Fall 1974 29 148
Harvest Party Fall 1975 29 149
Harvest Party Fall 1976 29 150
Harvest Party Fall 1977 29 151
Retirement Parties 30 152
Holiday Gathering Dec 1975 30 153
Danaher Retirement Aug 1971 30 154
Val Linder Retirement March 1969 30 155
Misc. Parties 30 156
.
Gimbels Employees – Identified/Unidentified Box File
.
Male & Female Last name “A” 30 157
Female Last name “B” 30 158
Male Last name “B” 30 159
Male & Female Last name “C” 30 160
Male & Female Last name “D” 30 161
Male & Female Last name “E” 30 162
Male & Female Last name “F” 30 163
Male & Female Last name “G” 30 164
Male & Female Last name “H” 30 165
Male & Female Last name “I” 30 166
Male & Female Last name “J” 30 167
Female Last name “K” 30 168
Male Last name “K” 30 169
Male & Female Last name “L” 30 170
Male & Female Last name “M” 30 171
Male & Female Last name “N” 30 172
Male & Female Last name “O” 30 173
Male & Female Last name “P” 30 174
Male & Female Last name “Q” 30 175
Male & Female Last name “R” 30 176
Female Last name “S” 30 177
Male Last name “S” 30 178
Male & Female Last name “T” 30 179
Male & Female Last name “U, V” 30 180
Male & Female Last name “W” 30 181
Male & Female Last name “Y, Z” 30 182
Boutiller, Roy 30 183
Connelly, Joseph 30 184
Gillban, George 30 185
Grimes, Thomas G. 30 186
Hobert, Leonard C. 30 187
Kashman, Stephen 30 188
Manning, Edwin 30 189
Mascaro, Richard 30 190
Rush, William 30 191
Sunshine, Alan C 30 192
Tyler, Richard 30 193
Unrine, Thomas 30 194
Former executives: Donoho, Cohen, Johnson 30 195
Executive interviews 30 196
Former executives misc 30 197
Executives misc 30 198
Misc. identified people 30 199
Misc. employees – unidentified 30 200
.
Gimbels Employees – 10/25/50 Year Club Box File
.
10-25 Year Club Parties 1980 31 201
10-25 Year Club Parties 1979 31 202
10-25 Year Club Parties 1978 31 203
10-25 Year Club Party 1977 31 204
10-25 Year Club Party 1976 31 205
10-25 Year Club Party May 1975 31 206
10-25 Year Club Party Fall 1974 31 207
10-25 Year Club Party Spring 1974 31 208
10-25 Year Club Party May 1973 31 209
10-25 Year Club Party Spring 1972 31 210
10-25 Year Club Party 1971 (June issue of Gimbelite) 31 211
10-25 Year Club Party June 1969 31 212
10-25 Year Club Party Spring 1968 31 213
10-25 Year Club Party 1963, 1966 31 214
25 Year Club “on the job” 1978 31 215
25 Year Club 1978 31 216
25 Year Club 1977 31 217
25 Year Club 1976 31 218
25 Year Club 1975 31 219
25 Year Club “on the job” 1972 31 220
25 Year Club 1972 31 221
25 Year Club May 1970 31 222
25 Year Club Fall 1968 31 223
25 Year Club 1967 31 224
25 Year Club Party Nov 1966 31 225
25-50 Year Club 1980 31 226
25-50 Year Club 1979 31 227
25-50 Year Club 1973 31 228
25-50 Year Club Dec 1971 31 229
25-50 Year Club Nov 1970 31 230
25-50 Year Club 1969 31 231
25-50 Year Club 1940s 31 232
Banquet photos (negatives) 1957-1963 31 233
.
Events – Tours Box File
.
Hawaii 1981 32 234
Old World Wisconsin 1980 32 235
Alpine Adventure 1980 32 236
Cozumel 1979 32 237
Caribbean Cruise 1978 32 238
Arlington Park Trip July 1978 32 239
“Hang Loose in Hawaii” Spring 1977 32 240
Madison to Milwaukee Tour 1976 32 241
Madison Tour April/May 1975 32 242
Lake Geneva Tour June 1975 32 243
Windy City Welcomes Gimbels Gang June 1974 32 244
New Glarus May 1973 32 245
Door County, Spring Green, etc. Dec 1972 32 246
Appleton Bus Tour Spring 1971 32 247
Madison Tour 1971 32 248
Tours General 32 249
.
Events – Community Events/Community Service Box File
.
Summerfest 1978 32 250
Folk Fair Oct 1971 32 251
“Tailor-made Winter” Scholarship winner April 1973 32 252
Scholarship winner Lois Kay Benes June 1971 32 253
Scholarship Program Jack Stephenson 1969 32 254
Summerfest Barge 1968 32 255
Milwaukee Zoo Sept 1967 32 256
Fashion Forum Banquet 1969 32 257
Sensitivity Training 1969 32 258
Nab Manpower Jobs Feb 1970 32 259
Garfield Ave. School June 1969 32 260
Boys Club Sept 1969 32 261
“Politics American Style” Oct 1972 32 262
“Tis the Season” Community Service Dec 1972 32 263
“1 and 1 = Friends” Oct 1974 32 264
Con Mucho Gusto Aug 1974 32 265
Blood Drive 1981 32 266
Blood Drive 1980 32 267
Blood Drive 1979 32 268
Blood Drive 1978 32 269
Blood Drive 1977 “Biggest Ever” 32 270
Blood Drive 1976 32 271
Blood Drive 1975 32 272
Blood Drive 1973 32 273
Blood Drive 1972 32 274
Blood Drive 1971 32 275
Blood Drive 1970 32 276
Blood Drive 1969 32 277
United Fund “You Should Really Call It Insurance” Oct 1979 32 278
United Fund misc. Sept 1971 32 279
.
Publications – Gimbelite Features Box File
.
“Stretch, Carry and Conserve” Feb 1974 32 280
Cover Fall 1978 32 281
In Store Warehouse sale Feb 1973 32 282
“See America” promotion Nov 1968 32 283
“Night of Your Life” promotion Aug 1969 32 284
“Gimbels Takes to the Streets” promotion Aug 1972 32 285
“A Word from our Sponsor” promotion 1973 (feature on Holly Days TV Ad) 32 286
Shoplifting Thief Campaign 1970 32 287
“Excuse Me, but I Think You’re Making a Big Mistake” Feb 1972 32 288
“The Painful Problem: The Inside Thief” April 1974 32 289
“The Case of the Mysterious Disappearance” Winter 1978 32 290
“Gold Fever” 1980 32 291
“Measure Up” metric feature 1977 32 292
Security 32 293
Shoplifting Reward Program 32 294
“Of Men Only” exhibit Summer 1976 33 295
Mid-Summer Madness Oct 1974 33 296
“Edward the King” 1979 33 297
Gimbelite Summer 1980 33 298
Gimbelite Winter 1979 33 299
“Great Expectations” 1979 33 300
“Graffiti” 33 301
Growing Room in Retailing June 1974 33 302
Nori, the Northridge duck Aug 1973 33 303
“Hug of Life” Fall 1985 33 304
“Accentuate the Positive” Spring 1978 33 305
Supervisors Tour Computer Billing Process Sept. 1979 33 306
Selling Supervision March 1978 33 307
Executive training at Northridge Oct 1976 33 308
Gimbels Goes to the Fox Feb 1971 33 309
Gimbeletter 1980 misc. 33 310
Gimbeletter 1979 misc. 33 311
“It and How to Get It” Spring Fashions 1974 33 312
Potbelly Bears 1980 33 313
“A Star is Born” Appleton April 1971 33 314
Third Street Store Winter 1978 33 315
Capital Court Store “Goodbye Party” 33 316
East Towne Pre-opening Activities Oct 1971 33 317
Inventory Capital Court Feb 1969 33 318
Misc. 1978 33 319
Lovell Parade Feb 1966 33 320
“Big Business Look” Fashion feature 1977 33 321
“Meet Mr. Madison” Sept 1971 33 322
Renovation “We Know What Ya Like” 1978 33 323
Fashion Show – Arnel 1960s 33 324
Gimbelite goes to West Bend 1979 33 325
GGT Lakeland Fall 1975 33 326
Lakeland 33 327
Jack Winter April 1974 33 328
National Shoe Fair June 1973 33 329
Western Publishing April 1972 33 330
Merchandise Mart Aug 1970 33 331
Liberia June 1970 33 332
Europe Aug 1969 33 333A
Europe Aug 1969 33 333B
Europe Aug 1969 33 333C
Japan Nov 1969 33 334
CBO Aug 1969 33 335
Everitt Hats June 1968 33 336
7th Ave. Nov 1968 33 337
Housewares Show 1968 33 338
Carnaby Street Oct 1966 33 339
“Progress/Profits” Grimes-Donoho interview 33 340
“Do it Your Way” home furnishings July 1975 33 341
“It’s a Wiz” Regitel conversion Spring 1977 33 342
“Glued to the Tube” audiovisual dept. Spring 1977 33 343
“The Buck Stops Here” customer service April 1975 33 344
“The Oriental” Aug 1974 33 345
“Anything Goes” order board June 1974 34 346
“What’s Amiss” Oct 1973 34 347
“A Crush on the Grape” Wine feature Aug 1973 34 348
“An Inside Look at ICA” Aug 1973 34 349
“Creative Customizing” interior design studio Feb 1972 34 350
Credit Pad installation May 1973 34 351
Flower Dept. April 1972 34 352
“Supertools Spell Progress” June 1972 34 353
Computer Tackles Third Assignment Feb 1969 34 354
College Recruiting April 1968 34 355
Home Furnishing Clinic (negatives only) March 1968 34 356
Gimbels Logo Nov 1968 34 357
.
Publications – Very Important People Features Box File
.
“An Air of Adventure” Fall 1977 34 358
“Horse Play” Summer 1976 34 359
“Some Say It’s Junk, Others Know It’s Treasure” Dec 1974 34 360
“Some Like it Fresh” Oct 1974 34 361
“Ella’s Big Day” Nov 1974 34 362
“Their World’s a Stage” Feb 1973 34 363
“The Lady is a Woodworker” Rosetta Fojut June 1973 34 364
“All in a Day’s Work” Luke Leatherman Oct 1973 34 365
“They Also Serve” non-selling persons Dec 1973 34 366
“News ‘n Views” Feb 1972 34 367
“News ‘n Views” April 1972 34 368
“Comeback From Cancer” April 1972 34 369
“Clayful Hobby with a Kehrful Touch” Aug 1972 34 370
“The Sporting Life” Oct 1972 34 371
“Our Christmas Craftsmen” Dec 1971 34 372
“Christmas is How They Make It” Dec 1973 34 373
“The Double Life of Wally P” Sept 1971 34 374
“The Chain Gang Rides Again” bicycle feature Aug 1971 34 375
“Meet Your Neighbors” Louise Huebler June 1971 34 376
“Roses” Aug 1970 34 377
“Dog Breeder” Ed Klein May 1970 34 378
“Meet Your Neighbors” Irene Leszkiewicz, Fern Zweifel, Maybelle Otterson 1969 34 379
“More Blessed to Give” Dec 1968 34 380
.
Celebrity Appearances Box File
.
Leo Durocher “Nice Guys Finish Last” 34 381
Liberace April 1975 34 382
Gregory Peck Sept 1974 34 383
“Gimbels Loved Gabor” Spring 1978 34 384
“Oh Those Fabulous Flicks” 1978 34 385
George McGovern at Marine Plaza Oct 1972 34 386
Misc. celebrity appearances 34 387
.
Publications – Front and Forward Box File
.
Circus Milwaukee 34 388
F&F issue #1 1986 Ice Sculpture 34 389
F&F issue #2 1986 34 390
F&F issue #1 1985 34 391
F&F issue #2 1985 34 392
F&F issue #3 1985 (includ. MACC Fund, Run 1985, Riverwalk) 34 393
F&F issue #4 1985 34 394
F&F issue #5 (includ. 25 Year Club Banquet) 34 395
F&F issue #1 1984 (includ. 25 Year Club) 34 396
F&F issue #3 1984 34 397
F&F issue #4 1984 34 398
F&F issue #5 1984 34 399
F&F issue #6 1984 (includ. 25 Year Club Banquet) 34 400
F&F issue #1 1983 34 401
F&F issue #2 1983 34 402
F&F issue #3 1983 34 403
F&F issue #4 1983 34 404
F&F issue #5 1983 (includ. MACC Fund) 34 405
F&F issue #6 1983 (includ. GGO 1983) 34 406
F&F issue #7 1983 34 407
F&F issue #1 1982 34 408
F&F issue #2 1982 (includ. Great Race) 34 409
F&F issue #3 1982 34 410
F&F issue #4 1982 34 411
F&F issue #5 1982 34 412
F&F issue #8 1982 (includ. Grand Ave.) 34 413
F&F issue #9 1982 34 414
F&F issue #3 1981 34 415
F&F issue #4 1981 34 416
F&F issue #5 1981 (includ. Great Race) 34 417
F&F issue #6 1981 34 418
F&F issue #7 1981 34 419
F&F misc. photos 34 420
.
Index for Proofs and Negatives 35 Binder
Proofs and Negatives 1986 not indexed 35 421
Proofs and Negatives 1985 #851002 thru 851213 35 422
Proofs and Negatives 1985 #85061 thru 850725; 850808 thru 850923; 39404 & 39405 35 423
Proofs and Negatives 1984 #840217-840925 35 424
Proofs and Negatives 1985 #841203 thru 841211; 850113 thru 850530 35 425
Proofs and Negatives 1984 #841003 thru 841202 35 426
F&F 1984 #33663 & 33698 35 427
F&F 1983 #33000s 35 428
F&F 1983 #32000s 35 429
F&F 1983 #31000s 35 430
F&F 1983 #29901 thru 30000s 35 431
F&F 1982 #29000s 35 432
F&F 1982 #28000s 35 433
F&F #26000s-27000s 35 434
F&F #25000s 35 435
F&F #24000s 35 436
F&F 1978 #23000s 35 437
F&F #22000s 35 438
F&F #21000s 35 439
F&F 1981 #20000s 35 440
F&F Miscellaneous – all types/categories 35 441
.
Slides/Negatives Box Loose
.
Promotional Slides, 1975-1978 36 Binder
Promotional Slides, 1975-1981 36 Binder
Promotional Slides, 1979 36 Binder
Promotional Slides, 1979-1980 36 Binder
Promotional Slides, Feb-June 1980 36 Binder
Promotional Slides, Mar-July 1981 36 Binder
Promotional Slides, Aug-Sep 1981 37 Binder
Promotional Slides, Sep 1981 37 Binder
Promotional Slides, Special events 1981 37 Binder
Promotional Slides, Special events 1982 37 Binder
Promotional Slides, Nov 1983 37 Binder
Promotional Slides, Nov 1983 37 Binder
Promotional Slides, Jun-July 1983 MACC Fund 37 Binder
Promotional Slides, Feb-Mar 1984 37 Binder
Promotional Slides, May 1984 38 Binder
Promotional Slides, June 1984 38 Binder
Promotional Slides, Jan-Mar 1985 38 Binder
Promotional Slides, April-May 1985 38 Binder
Promotional Slides, Apr-Jun 1985 38 Binder
Promotional Slides, Oct-Dec 1985 38 Binder
1974-1976 “The Way We Were”, The Company We Keep”, “Thanks For the Memories” 39 Slide Box
1977-1981 Slide program 39 Slide Box
1984 25 Year Club presentation (2) 39 Slide Tray
1977 “New Faces of 1952” 39 Slide Tray
1982 25 Year Club Slide Program script 39 Folder
“All Our Life’s a Circle” script 39 Folder
1977 “New Faces of 1952” (dup) 40 Slide Tray
1959 subject? 40 Slide Tray
“A” tray “movies” 40 Slide Tray
Master tape reels “Billie the Brownie” (3) 40 Loose
“Billie the Brownie” cassette tapes (18) 40 Loose
25 Year Club cassette tapes (11) 40 Loose
25 Year Club Slide program 1975-1980 40 Folder
Audiotape w/interviews with Larry Teich and Billie the Brownie programs from 1954-1955 40 Loose
“Billie the Brownie” TV coverage Ch. 4, 6, 12 VHS 41 Loose
“Billie the Brownie” TV coverage Ch. 4, 6, 12 Beta 41 Loose
Gimbels history 80 min. 1978-1986 VHS 41 Loose
TV tape “Liberace appearance Gimbels Midwest” 7/82 30 min. 41 Loose
TV tape “Grand Plan” 5 part series WITI TV6 41 Loose
TV tape “Parade of Festivals” Ch. 6 41 Loose
TV tape “Parade Floats” WISN Ch. 12 41 Loose
TV tape “Charlotte Rae Story” Ch. 4 41 Loose
TV tape “The Grand Ave.” Sales presentation Jan 1985 41 Loose
TV tape Gimbels History 1978-1986 Master #1, #2 41 Loose
TV tape “Downtown Redevelopment” Downtown Assoc. presentation 41 Loose
Gimbels History Summary Tapes #1, #2 41 Folder
“Gimbels Grand Opening Appleton 3/11/71 42 Reel
Latern slide show on Gimbels 42 Loose
Negatives of Gimbels stores 42 Loose
Negatives in envelopes on different topics 42 Loose
Slides of Capital Court Store 42 Loose
Billie the Brownie phonograph records Box On Shelf
.
Oversized Photographs 43 Loose in box
Series IV: Schuster’s Photos Box File
.
Schuster’s Exteriors
Early Schuster Store 44 1
12th Street Store exteriors 44 2
3rd Street Store exteriors 44 3
Schuster Store ads – exteriors 44 4
Packard Plaza Store exteriors 44 5
Mitchell Street Store exteriors 44 6
Capitol Court Store exteriors 44 7
Crowds – exterior 44 8
Service Building 44 9
Window displays 1936-1944 44 10
Window displays misc. 44 11
Christmas displays 1923-31 44 11a
.
Schuster’s Interiors Box File
12th Street Store interiors 44 12
3rd Street Store interiors 44 13
Mitchell Street Store interior 44 14
Capitol Court interiors 1956 Preview 44 15
Auto accessories 1939 – Mitchell Street Store 44 16
Appliances and Housewares 44 17
Radios and records 44 18
Fountain Dinette -3rd, 12th, and Mitchell Street Stores 44 19
Workrooms 44 20
Shoes and shoe repair – 3rd Street Store 44 21
Linens 44 22
Jewelry and Leather Goods 44 23
Candy, Foods, Bakery 44 24
Misc. Interiors 44 25
Misc. Interiors 44 25a
Pet shop and Toyland 44 26
Beauty Salon, Art and Frame Dept. 44 27
Children’s apparel 44 28
Home Furnishings and Draperies 44 29
China, Crystal, Silverware, and Aluminumware 44 30
Crowds – interior 44 31
Telephone booth and Mothers’ Room 44 32
Men’s Clothing 44 33
Women’s Clothing 44 34
Fabrics 44 35
Drugs and Cosmetics 44 36
Floral Shop 44 37
Optical and Dental Depts. 44 38
Home Show 1939 44 39
Misc. Depts. 44 40
Escalator opening 1954 44 41
Visitors at ESCO 1930s 44 42
Employee Recreation room and Library 44 43
Employee Grill Room 44 44
.
Schuster’s Employee Activities and Events Box File
Schuster’s Band 44 45
Schuster’s employees – misc. 44 46
War bond sales 44 47
Athletic teams male 44 48
Athletic teams female 44 49
Athletic teams – golf & volleyball 44 50
Schuster’s Athletic Assoc. Boards 1922-1935 44 51
Theatrical groups 44 52
Employee meetings 1930s – 40s 44 53
Employee Parties 1920-1949 44 54
Training classes 1930s 44 55
Picnics 44 56
Air raid wardens 1943 44 57
Delivery service 44 58
Schuster’s men’s clubs 1913 44 59
Schuster’s organizations & Annual Dinners 44 60
Office groups 44 61
Anniversary sale contest 1949 44 62
Hobbies misc. 44 63
Display Dept. 1949 44 64
Schuster’s Memory Chest opening 1959 44 65
Misc. 44 66
Albums Location
Two photo albums showing construction of Gimbels store from start to finish, 1914-15 MV F7
Album of Schuster’s Three Stores MV F7
.
Oversize Items Location
.
Gimbels Centennial poster “Six Great Challenges” OS XLG
Unidentified Gimbels Store Front drawing, undated OS XLG

MCHS
×