
Whitnall Family Home
1208 E. Locust Street
Milwaukee
Designation Year: 2021
The Whitnall Family Home, 1208 E. Locust Street, qualified for landmark status as one of Milwaukee’s few remaining pre-Civil War residential buildings and for its association with the Whitnall family. Frank Whitnall and his son, Charles, established a prosperous floral business and developed a method of ordering flowers by telegraph or telephone in the 1870s, a system known worldwide as the Florist Transworld Delivery (FTD) service. Charles went on to become widely recognized as the “father” of the Milwaukee County Park System and an early influential advocate of regional planning in Milwaukee.
