Pabst Bock
1903
White Pabst label with gold embellishments in each corner. In the center is the Pabst Trademark with a goat in front and the word, “Bock” in red. Gugler lithograph company along the bottom credits the image designer and perforations in the center indicate a manufacture date of March 10, 1903.
Brewed for special occasions and holidays, bock style beer originates from Germany. First brewed in the 14th century by monks in the Einbeck region, the dark, malty style of beer was adopted by brewers in Munich. Here the name eventually adapted to that of Ein Bock, literally translating to “a billy goat”. To this day an image of a goat often appears on the labels of a “bock” beers.
