ARTIFACT COLLECTION

Pabst At St. Patrick’s Day

M2007.063.098
Date Unknown

Black ad with the Pabst Trademark on the left bottom corner. A green and gold flag is on the right with a harp in the center.

The first St. Patrick’s Day parade took place not in Ireland but in the United States. Irish soldiers serving in the English military marched through New York City on March 17, 1762. Along with their music, the parade helped the soldiers reconnect with their Irish roots, as well as fellow Irishmen serving in the English army. Today, parades are a tradition all across the world on St. Patrick’s Day and Milwaukee is no exception. For the Pabst Brewery the parade became a good time to market their beer, especially on a holiday that had already developed a drinking culture around it.

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